An innovative burger customization experience was introduced by McDonald's at City Centre Mall in Doha. To generate awareness of the new concept and location, the mall was transformed into a stage for an unexpected and high-energy takeover.
A dynamic three-floor flash mob surprised shoppers, seamlessly combining music, interactive activations, and international live entertainment. The excitement moved through the mall, naturally guiding curious crowds to McDonald's, where the new "Create Your Taste" experience was unveiled.
McDonald's Qatar needed a launch event for their innovative CYT (Create Your Taste) concept — an interactive dining experience requiring a compelling brand activation to generate buzz and trial.
We built an immersive brand environment where guests could experience the CYT concept first-hand, supported by live demonstrations, media touchpoints, and engaging entertainment programming.
A successful concept launch that drove strong media coverage and generated immediate consumer interest, positioning CYT as a fresh and exciting addition to McDonald's Qatar's offering.
Capturing the excitement of McDonald's CYT Concept Launch
Let's talk about how Star Events can bring your vision to life with the same creativity and precision.
Get in Touch View More EventsExplore our other successful brand activation campaigns
