We recreated Italy's Riviera spirit to mark the launch of Ferrari's Portofino, combining the magic of technology and the heritage of the famous village. Guests were treated to live Italian music and cuisine, to fully bring the Italian vibe to life before revealing the magnificent car.
Ferrari required a regional launch for the Portofino model — a car that embodies elegance and versatility — demanding an event with equal sophistication and emotional resonance.
We created an Italian Riviera-inspired atmosphere with bespoke design elements, live music, and a dramatic unveiling that drew on the spirit of Portofino itself.
A launch event that perfectly captured the Portofino's character and generated strong purchase intent among the exclusive VIP guest list.
Let's talk about how Star Events can bring your vision to life with the same creativity and precision.
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