To unveil the IWC Da Vinci timepiece, we transformed an 18th-century palace into an immersive homage to the legendary artist. Guests were welcomed into an opulent library setting, designed to reflect the intellectual spirit of Leonardo da Vinci himself.
As the watch was revealed in the grandeur of the library, our team orchestrated a dramatic transformation of the palace garden in just 19 minutes. Within that narrow window, elegant dinner tables were arranged, live culinary stations were set up, and a custom stage was constructed—just in time for guests to witness a Live Show brought from Paris and experience an unforgettable evening inspired by genius.
IWC Schaffhausen needed a launch event for the Da Vinci collection in the Middle East — one that honoured the collection's legacy of artistry and innovation for an exclusive audience of watch enthusiasts.
We designed an intimate, art-forward experience that drew parallels between Leonardo da Vinci's mastery and IWC's watchmaking precision — with bespoke décor, curated content, and a refined guest journey.
A collector launch event that resonated deeply with IWC's target audience and reinforced the brand's positioning at the intersection of art, history, and horological excellence.
Capturing the elegance of IWC Da Vinci Collection Launch
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