HBS appointed the agency to shape the visual identity of the International Broadcast Center (IBC), seamlessly blending FIFA's global brand with Qatari culture.
Key areas were designed and delivered, including the main entrance, central stage, VIP and VAR rooms, as well as staff and reporters' lounges. Intuitive signage was implemented to enable smooth movement across studios and control rooms. The scope also included the branding of alleys and the main control room, along with the fit-out of 16 TV studios, all delivered in record time.
The result was a culturally rich and operationally efficient environment that elevated the broadcast experience for a global audience.
In support of FIFA World Cup Qatar 2022, Star Events was engaged to contribute to broadcast centre production — an opportunity to operate at the very highest level of global events.
Our production team led the redesign and uplift of the International Broadcast Centre, delivering precision logistics and technical support within FIFA's broadcast infrastructure, while maintaining exacting international standards throughout the tournament.
Flawless delivery at a global stage, cementing Star Events' reputation as a trusted partner capable of operating at the very top tier of international event production.
Capturing the excellence of FIFA International Broadcast Center
Let's talk about how Star Events can bring your vision to life with the same creativity and precision.
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